Puffaré

x PlayPop

Puffaré is a brand collaboration of Funsicle with Toys”R”Us Asia and their sub-brand PlayPop. I led product and visual design for an innovative inflatable fashion line—spanning brand identity and logo creation, structural pouch design, color palettes and hardware detailing, custom tags, and retail packaging.

Lined up inflatable PVC pouches in colors: pink, orange, blue and pearly white
White typographic Puffare logo on a purple gradient background

Logo Explorations

Initial logo explorations centered on visual iconography representing air-filled, inflated forms.

To establish a sleeker and more cohesive brand identity, the concept evolved toward a bespoke logotype that subtly embodies the 'puffed' aesthetic through its custom letterforms.

Puffare logo explorations featuring a puffer fish on the left and versions with an air balloon integrated into the name on the right
Logos Puffare and PlayPop on a gradient purple background
An image of a front and back of Puffare PuffSling packaging printed on a purple glitter plastic pouch, and image of a pearly white bag on the right

Packaging

Material exploration led to the selection of a holographic pouch—a tactile, high-energy packaging solution designed to resonate with a younger demographic.

A floating in space Puffare pUffSling purse on a gradient purple background
An young boy model in a min t-shirt and aqua pants wearing a pink PuffSling across the body
A closeup of a PuffSling being unzipped open by a girl's hand
A detail of a purse zipper made of silicone and featuring a logo on a neon green pull
On the left side - sketches of PuffSling shapes, on the rigth - measurements of a final product

Product Design

Final design drawings of all 4 color versions of a PuffSling

I refined the pouch’s structure to offer versatile wearability—it can be worn on a lanyard or attached to a belt through a loop.

Keychain rings also allow for easy personalization with charms and accessories.

A dual image, on the left is a closeup of an orange PuffSling with a tamagotchi attached to the ring, on the right - a boy model ina mint shirt and aqua pants is wearing an orange PuffSling across his body

“Keep it stylish, keep it simple! This pouch is perfect for those who want to carry their essentials without the bulk. Compact, chic, and ready to go!”

A video ad featuring PuffSlings in all 4 colors on models

An image of all 4 colors of PuffSling laying on the flat purple surface
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