Puffaré x PlayPop
Puffaré is a brand collaboration of Funsicle with Toys”R”Us Asia and their sub-brand PlayPop. It was fun to develop an inflatable fashion product line all the way from the logo, to pouch shape, to zipper colors and tags, to packaging.
Initial logo exploration directions
Final Puffaré logo
Packaging design
Initial structure exploration sketches
Structure design mockups
Final products

“Keep it stylish, keep it simple! This pouch is perfect for those who want to carry their essentials without the bulk. Compact, chic, and ready to go!”