The goal of this project was to create a cohesive system of graphic models in response to research findings concerning a specific topic. I chose a problem that has started to get more attention recently, which is gender inequality representation in cinema and the way it affects young female adults in their career choices. The lack of female role models in specific areas of workforce is creating a psychological disconnect in minds of young female adults between their interests and passions and the “realities of the society,” as they are portrayed in the cinema. To communicate my idea, I chose famous strong male movie characters - Indiana Jones, James Bond, Doc Brown and Michael Scott, and illustrated them as women. My solution is geared towards educating all types of related audiences and providing suggestions for a positive change. The graphic models are designed to reflect the theme of the project, even if separated from the context of the page.
In my work process, I separate a great deal of time for sketches and typographical explorations, as they are very important for forming the stylistic of the project.
The poster serves as a primary tool for attracting the attention of the audience, which is why I chose bright, warm colors that are appealing to young adults. I wanted this to look like a movie poster to attract initial interest, keeping the viewer engaged longer with illustrated infographics, and with the unexpected transformation of the characters.
The magazine is the secondary source of more in-depth information on the study. I split the information into three spreads, each applying to a different audience, and equally relevant to each of them. The first spread is for young adults, the second for young parents, and the third for industry professionals, such as writers and producers.
For quick educational purposes, I created a motion graphics video, explaining the information taken from the poster and the magazines. It quickly delivers the idea of the research through bold graphics and dynamic flow.