72 and Hoppy is a session IPA created by Bay City Brewing Company exclusively for San Diego Tourism Authority. The name and branding was created by Less and More, a San Diego Design and Branding agency, who invited me to illustrate of our fine city. Wrapping around the can and bottle are many of the city's most recognizable landmarks. Taste and design come together in one bottle to bring you an experience of the city.
36 Days of Type
This year happened my debut at 36 Days of Type. It was a solid month and a bit of fun! With each letter I tried to explore different visual concepts, weather it was the object that started with this letter, silhouette composing the letter, negative space, simple lettering technique or many more other ones.
The fun stuff I get to do every day at my job at Elum Designs. Letterpressed in house by our amazing pressmen.
Photo by Elum Designs
Photo by Elum Designs
Gift Bags and Wrap
Samples of gift bags and gift wrap with my patterns that I ceated for Elum Designs. Sold at Homegoods, Marshalls, TJ-Max.
Vita Natural is an all-natural cosmetic line produced in Temecula, CA. The original packaging and branding needed to be revised to enter the market of high-end spa salons. In my design solution, I created the logo for Vita Natural using a brush, capturing the organic nature of the product. Foil stamp is used to achieve a clean yet sophisticated look, as well as to capture the attention of a relaxed and wondering eye of spa visitors. The color palette and the watercolor technique used for pattern creation of the packaging allude to relaxation and moisturizing of the skin.
The Vita Natural identity system is unified by the use of the watercolor pattern and solid black surfaces, creating the consistent look of the company, as well as connecting to the look of the packaging. The foil creates an accent to the logo, separating it from the dark background. The leaf pattern inside the box translates the philosophy of natural ingredients used in Vita Natural into a visual representation.
The packaging is designed to be color coded in accordance to the type of cosmetic product and can be expanded with the arrival of new members of this skin care line. The presence of Vita Natural logo on top of the cap helps to identify the cosmetic product after the disposal of the original package.
Think Outside of the Box
The goal of this project was to create a cohesive system of graphic models in response to research findings concerning a specific topic. I chose a problem that has started to get more attention recently, which is gender inequality representation in cinema and the way it affects young female adults in their career choices. The lack of female role models in specific areas of workforce is creating a psychological disconnect in minds of young female adults between their interests and passions and the “realities of the society,” as they are portrayed in the cinema. To communicate my idea, I chose famous strong male movie characters - Indiana Jones, James Bond, Doc Brown and Michael Scott, and illustrated them as women. My solution is geared towards educating all types of related audiences and providing suggestions for a positive change. The graphic models are designed to reflect the theme of the project, even if separated from the context of the page.
In my work process, I separate a great deal of time for sketches and typographical explorations, as they are very important for forming the stylistic of the project.
The poster serves as a primary tool for attracting the attention of the audience, which is why I chose bright, warm colors that are appealing to young adults. I wanted this to look like a movie poster to attract initial interest, keeping the viewer engaged longer with illustrated infographics, and with the unexpected transformation of the characters.
The magazine is the secondary source of more in-depth information on the study. I split the information into three spreads, each applying to a different audience, and equally relevant to each of them. The first spread is for young adults, the second for young parents, and the third for industry professionals, such as writers and producers.
For quick educational purposes, I created a motion graphics video, explaining the information taken from the poster and the magazines. It quickly delivers the idea of the research through bold graphics and dynamic flow.
Space for Art
The purpose of this project was to create a visual for a social campaign in support of street art. The goal of this campaign is to promote businesses to hire street artists to decorate their buildings, improve the image of the city, and provide opportunity for street artists to practice their creativity on legally approved surfaces. As part of the campaign, I have designed a series of posters advertising the opening events for murals. To show a potential way of unveiling this campaign, I designed a web site, which displays completed work in the city, work in progress, information about events, and information about the artists. The website is set in a scroll form for easy navigation and information search. There are several galleries to display the work that has been done by the campaign and to advertise for the artists.
The posters are designed to be a series of photographic pieces based on the same grid.
Family Scuba Aparel
This project was a gift to my family, all of whom are scuba divers. Before our next dive vacation together, I wanted to make sure we would stand out as a team - it is not every day you see a whole family diving together. Each family member chose an animal as his or her “spirit animal.” I united all illustrations by the presence of a circular industrial-looking construction with our last name “etched” into it. I can say that this was one of the best Christmas gifts I have ever had the pleasure of giving to my family.
Coincidentally, all the animals that were chosen are animals that do not live in water, except for maybe a penguin that hunts in water, which made it all the more fun to draw them with scuba gear. All the images are unified through a color palette as well as their positioning inside the circle with our last name, which automatically sets them apart as a team, regardless of what color or style t-shirt will be chosen for printing.
Open Studios Poster
This is a poster that I created for SDSU’s school of Art and Design Open Studios 2016 event, which visually represents the variety of majors within the college.
The concept behind my visual solution is represented in a form of the dialog with the food server: “With everything please!” inviting the viewer of the poster to come to the event, to see and to experience all the flavors of the school of Art and Design. I chose a warm color palette to allude to the hot served food: melted cheese and fluffy sesame seed buns. The burger on my poster is stacked vertically, as if it is falling together in front of one’s eyes, creating a dynamic image where each part of the burger is representative of one of the majors at the school of Art and Design.
North Park Brew
In this project, my goal was to create a cohesive system of labels and packaging for a fictional North Park Brewery. North Park, San Diego, is famous for great dining experiences, a farmers market, and countless microbreweries. After researching the visual field of the brewing industry, I came up with a solution that unifies hand-drawn images with typography to communicate the custom, homemade nature of the North Park Brewery’s flavors. The brewery would get the raw ingredients for their flavors from the local fruit farmers, supporting their efforts and helping the local economy. The beer would be sold at the North Park Farmers Market, next to the farmers who provided the ingredients, serving as the promotional piece for their efforts.
All the illustrations for the labels are hand-painted and communicate the custom nature of the flavors of North Park beer. Together the labels create a cohesive system and give a feel for the specialty and uniqueness of North Park Brewery’s products.
Hoot Summer Camp
This project came from the illustrations of animals I make during my free time. After I moved to California I observed many different types of Summer sports which inspired my illustrations. While most of the kids in families are able enjoy sports with their friends and siblings, there are many children, who live in families with a single parent, who do not live in a safe neighborhood. These kids suffer from a lack of positive role models in their life. Hoot Summer Camp is a fictional non-profit organization, which helps at risk children ages seven through twelve to channel their energy towards games and sports, making friends, keeping busy, and having fun all summer long.
The Hoot Summer Camp logo features one of the animal characters, an owl Hoot, inviting the kids to join the circle of his friends. The colors are bright, fresh, and appropriate for the age group.
The animal characters I have created take an important part in the organization and life of the summer camp. Each animal is assigned to a team of children and all eight teams compete in sports and other fun activities for a final prize during the time of the camp.